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The Dallas Desperados are committed to supporting the Dallas-Fort Worth community and arena football fans across the country. With support from the Gene and Jerry Jones Family Dallas Cowboys Charities, the Desperados have adopted the Cowboys innovative outlook on community responsibility and understand the unique opportunity they have to make a difference off-the-field.

“In the area of community service, our organization’s mission is built upon an overall philosophy of helping those who don’t have the strength, the resources or the means to help themselves,” says Dallas Cowboys Owner and General Manager Jerry Jones. “As a sports entity that has enjoyed unprecedented success and recognition for more than four decades, the Dallas Cowboys feel a very strong obligation to transfer that championship tradition and the magic that it creates toward the bigger purpose of making a difference.”

Jones enlists the talents, skills and resources of his entire family, all of the Cowboys players, and every member of the organization to provide a cutting edge approach to community outreach. As a Dallas Cowboys property, the Dallas Desperados are upholding the Cowboys winning tradition of service through a variety of community initiatives.

Desperados players and dancers annually support the Dallas Cowboys Let Us Play! Sports Camp for Girls – a three-day sports camp for inner-city girls invited from local non-profit organizations like The Salvation Army and the Boys & Girls Clubs of Greater Dallas. The camp encourages athletics as a means to a healthy lifestyle and the pursuit of higher education. Desperados Dancers perform a high-energy routine before leading campers in a hip-hop aerobic warm-up, while players serve as celebrity guest basketball coaches and help demonstrate the strong work ethic and teamwork that comes from participating in sports. In 2004, Desperados Head Coach Will McClay also joined in the fun and served as a celebrity guest speaker, addressing the girls on the importance of making positive life choices and the value of good sportsmanship.

Impact Player Program
The Desperados “Impact Player Program” allows players and coaches to be a positive influence in the lives of children in the Dallas area. Each week during the season, select players and coaches visit a Boys & Girls Club in the Greater Dallas area and spend time with youth participating in the center’s after school programs. Desperados personnel tutor, read, mentor, play games, coach and participate in a variety of arts & crafts projects. As a conclusion to the program each season, the Desperados host children and chaperones from the Boys & Girls Clubs of Greater Dallas to a Desperados home game at American Airlines Center. Debuted during the 2003 season, the “Impact Player Program” also helps Desperados players gain confidence in their ability to interact with the community as professional athletes and role models.
In-Kind Donations
The Dallas Desperados are proud supporters of many local fundraising efforts. The club donates autographed items and tickets to schools, charities and other worthwhile organizations to aid in their fundraising efforts. Requests for autographed memorabilia may be submitted by formal letter to the Desperados community relations department at least six weeks in advance of the event. All requests must be submitted on the organization’s official letterhead and include the group’s non-profit 501c3 tax identification number. All donations are made possible by Gene and Jerry Jones Family Dallas Cowboys Charities. Due to the large volume of correspondence received on a daily basis, the Desperados are unable to accept donation requests submitted by electronic mail.
Community Outreach Initiatives
Desperados players, coaches, dancers and mascot Kid Coyote joined local U.S. Army representatives and Arena Football League executives in promoting physical fitness at the high school level through the AFL-U.S. Army Boot Camp. Desperados personnel teamed up with U.S. Army battalion officials to speak with local high school students during physical education classes. Following the speeches, students participated in AFL flag-football scrimmages, autograph signings and raffles for AFL merchandise. Through the program, AFL players, coaches and U.S. Army officials teach high school students the importance of teamwork, fitness and exercise education. The program was conducted at high schools in Chicago, Dallas, Los Angeles, New York and Tampa.
The Dallas Desperados joined KTVT-TV CBS 11 and UPN 21 in supporting the first annual “Stephanie’s Day” — a free event for special needs children and their families aimed at educating parents on the resources, support groups and non-profit agencies available to assist with their child’s needs. Desperados players, dancers and mascot Kid Coyote were all on hand to entertain attendees, sign autographs and pose for photos. “Stephanie’s Day” is named in honor of CBS 11 President and General Manager Steve Mauldin’s 14-year-old daughter Stephanie who is autistic.
Desperados Head Coach Will McClay addressed approximately 600 youth and middle school football coaches as part of Gatorade’s presentation of the 2004 Dallas Cowboys Coaches Clinic. McClay joined the Cowboys position coaches in sharing their wealth of experience and knowledge and specifically spoke about the differences found between the indoor and outdoor games and how the Peewee coaches could draw technique from each. McClay also held a raffle for Desperados autographs and merchandise as part of his participation.
Desperados coaches, players and staff annually support The Salvation Army Angel Tree Program by adopting “angels” – underprivileged children – in need of a happy holiday. Desperados personnel then purchase gifts for their “angel,” insuring that come Christmas morning the child has something special to unwrap for the holiday.
Hospital Visits
Annually, the Dallas Desperados spread holiday cheer – whether at Halloween, Christmas or Valentine’s Day – with visits to area hospitals. Players, coaches, dancers and Kid Coyote hand out goodies, sign autographs and pose for photos, complete arts and crafts projects and play video games with the patients in order to brighten their day.”If spending any amount of time with these young patients helps to raise their spirits, I am all for it,” says Desperados Head Coach Will McClay. “It is great to see the smile that comes over their face. You can tell that for a few minutes they are forgetting about their hurts and illness and are able to just be a kid.”
Youth Football Initiatives
Since 2003, the Dallas Desperados have partnered with Plano Sports Authority (PSA) to hold the Junior Desperados Football League (JDFL). The JDFL was the first-ever arena youth football league supported by an arena football team and the AFL. The JDFL allows fifth, sixth and seventh graders to experience first-hand the fast-paced and thrilling action that makes arena football one of the country’s fastest growing sports. During the program’s formation, Desperados coaches and staff worked hand-in-hand with PSA officials to adapt the professional rules to meet youth abilities. The result is a game that focuses heavily on having fun and developing offensive success with a 7-on-7 scheme – as opposed to the AFL’s 8-on-8. Throughout the JDFL season, Desperados players and coaches attend PSA coaching clinics and games to offer their unique knowledge and insight. Members of the Desperados Dancers often attend games to offer the young players encouragement. In 2004, approximately 250 youth participated in the program, forming 18 teams.The Dallas Desperados also work extensively with several youth football leagues and dance organizations in the Dallas-Fort Worth Metroplex to help increase interest in football and dance. Desperados coaches, players, dancers and mascot Kid Coyote attend youth games, practices and pep rallies organized by the football and dance associations throughout the off-season. The children have the opportunity to interact with professional football players and dancers and at the same time learn how to compete at a professional level. Players and dancers sign autographs and provide the children with giveaway items.
Desperados Dancers
The Desperados Dancers serve as good will ambassadors for the organization and are always eager to use their visibility to help out in the community. The Dancers have lent their time and talents to benefit many worthwhile organizations including: Children’s Medical Center Dallas, The Rise School; The Stars Foundation; The Dream Fund; Ronald McDonald House; The Crohn’s and Colitis Foundation; The Salvation Army; Muscular Dystrophy Association; Pet Rescue; Texas Scottish Rite Hospital for Children and the Special Olympics. The Desperados Dancers are also frequent visitors to military bases like Fort Hood, where they wish farewell to soldiers headed overseas and welcome home the brave troops who have completed their tours of duty. The Dancers also participate in local promotional events such as the “Texas Stampede BBQ Cook-Off” benefiting Children’s Medical Center Dallas and UT Southwestern Medical Center of Dallas.
Kid Coyote
Kid Coyote is the Official Mascot of the Dallas Desperados. He makes appearances across the Dallas-Fort Worth Metroplex, visiting schools, churches and other organizations as they strive to draw awareness to certain causes. Kid performs at all Desperados home games and makes seat visits to help celebrate Birthdays and other events. For more information on how Kid Coyote can make your next event a howling good time, call 972-556-9351 or visit Kid’s Page.
Appearances
Dallas Desperados players, coaches, dancers and mascot – Kid Coyote, enjoy venturing out into the Dallas-Fort Worth community to visit with fans and help bring awareness to local charitable causes and promotional events. Often these appearances are performed at no charge to the organizations, as a donation from the Desperados to their cause. Requests for appearances may be submitted by formal letter to the Desperados administrative office at least one month prior to the date of the event. Specific details about the event – date, time, location and activity requesting personnel to perform – must be included. Quite frequently, the Desperados are faced with more appearance requests than they have personnel and time available, so please understand that all appearances will be scheduled per availability.